The Rise Of Marketing And Market Researc
. Ed(S): Berghoff, H; Scranton, P; Spiekermann, U
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Description for The Rise Of Marketing And Market Researc
Paperback. This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. Editor(s): Berghoff, H; Scranton, P; Spiekermann, U. Series: Worlds of Consumption. Num Pages: 321 pages, biography. BIC Classification: HBJD; HBJD1; HBJK; HBL; HBTB. Category: (G) General (US: Trade). Dimension: 216 x 140. .
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Product Details
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan United Kingdom
Number of pages
321
Condition
New
Series
Worlds of Consumption
Number of Pages
312
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349343881
SKU
V9781349343881
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Berghoff, H; Scranton, P; Spiekermann, U
HARTMUT BERGHOFF is the Director of the German Historical Institute in Washington DC, USA, and Professor of Economic and Social History at the University of Göttingen in Germany. Previously he was a fellow at the Institute for Advanced Study in Berlin and a Chandler International Visiting Scholar at Harvard Business School. His fields of expertise are the history of consumption, business history, immigration ... Read more
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