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Republic of Spin
David Greenberg
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Description for Republic of Spin
Hardcover. The most powerful political tool of the modern presidency is control of the message and the image. Num Pages: 560 pages, 24 pages of illustrations. BIC Classification: 1KBB; HBJK; JPHL; JPVN. Category: (G) General (US: Trade). Dimension: 235 x 155. .
In Republic of Spin, David Greenberg recounts the rise of the White House spin machine from Teddy Roosevelt to Barack Obama. His sweeping narrative takes us behind the scenes to see how the techniques of image making and message craft work. We meet Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, George W. Bush staging his extravagant photo-opportunities, and the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media. Greenberg also examines the profound debates Americans have waged over the effect of spin on politics, looking at ... Read more
In Republic of Spin, David Greenberg recounts the rise of the White House spin machine from Teddy Roosevelt to Barack Obama. His sweeping narrative takes us behind the scenes to see how the techniques of image making and message craft work. We meet Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, George W. Bush staging his extravagant photo-opportunities, and the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media. Greenberg also examines the profound debates Americans have waged over the effect of spin on politics, looking at ... Read more
Product Details
Publisher
WW Norton & Co United States
Number of pages
560
Format
Hardback
Publication date
2016
Condition
New
Weight
982g
Number of Pages
560
Place of Publication
New York, United States
ISBN
9780393067064
SKU
V9780393067064
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-14
About David Greenberg
David Greenberg is a historian of American politics and a professor of history and of journalism and media studies at Rutgers University. He is the author of the prize-winning Nixon's Shadow: The History of an Image, among other books. Currently a columnist for Politico, he has been an editor at Slate and the New Republic and has written for the ... Read more
Reviews for Republic of Spin
From Teddy Roosevelt to Barack Obama, David Greenberg has written a brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.
Bob Woodward - The Washington Post
Bob Woodward - The Washington Post