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Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals
Brian Arbour
€ 66.49
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Description for Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals
Hardcover. The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda. Num Pages: 221 pages, biography. BIC Classification: 1KBB; JPHF; JPHL; JPVL. Category: (P) Professional & Vocational. Dimension: 223 x 137 x 17. Weight in Grams: 384.
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
Product Details
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
204
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137398604
SKU
V9781137398604
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Brian Arbour
Brian Arbour is an Assistant Professor of Political Science at John Jay College at the City University of New York, USA. He also serves as a member of the Decision Team for Fox News Channel and has published articles on The Monkey Cage (http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/08/28/why-do-political-campaigns-tell-us-what-their-candidates-have-done-instead-of-what-they-are-going-to-do/)
Reviews for Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals
“The book is, for the political junkie, an enjoyable and thorough stroll through some of the most high-profile American political campaigns of the 1990s and 2000s. … It is an enjoyable read about campaigns as they are in the American political landscape of the early twenty-first century. Its blend of qualitative and quantitative evidence should engage students of politics to ... Read more