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Everything but the Coffee: Learning about America from Starbucks
Bryant Simon
€ 33.99
€ 24.74
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Description for Everything but the Coffee: Learning about America from Starbucks
Paperback. Focuses on Starbucks, the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Num Pages: 320 pages. BIC Classification: 1KBB; JFC; KNSH. Category: (G) General (US: Trade). Dimension: 218 x 145 x 20. Weight in Grams: 412. Learning About America from Starbucks. 320 pages. Focuses on Starbucks, the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Cateogry: (G) General (US: Trade). BIC Classification: 1KBB; JFC; KNSH. Dimension: 218 x 145 x 20. Weight: 412.
"Everything But the Coffee" casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? "Everything But the Coffee" probes ... Read more
"Everything But the Coffee" casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? "Everything But the Coffee" probes ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
University of California Press
Number of pages
320
Condition
New
Number of Pages
320
Place of Publication
Berkerley, United States
ISBN
9780520269927
SKU
V9780520269927
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Bryant Simon
Bryant Simon is Professor of History and the Director of American Studies at Temple University and the author, most recently, of Boardwalk Dreams: Atlantic City and the Fate of Urban America.
Reviews for Everything but the Coffee: Learning about America from Starbucks
"Those who frequent Starbucks will enjoy Simon's range of topics, from business matters to the music played to the (very American) concept of 'self-gifting.'" Publishers Weekly "Simon's book is a fascinating, sometimes dispiriting look at how Starbucks is emblematic of some deeper socioeconomic phenomena at work in this country over the past decade and a half."
Mike Miliard Boston ... Read more
Mike Miliard Boston ... Read more