'At a time of much debate over the keys to effective global governance, Simon Reich makes an important contribution. He combines insightful theory development with focused empirical work to make his case for the crucial role of global norms. A valuable book for scholars, students and the policy community.' - Bruce W. Jentleson, Professor of Public Policy and ... Read morePolitical Science , Duke University, USA "Reich challenges traditional US assumptions about the need for US leadership in a balanced assessments of the demands facing both sides of the Atlantic in the 21st Century. In recognizing the decline of US legitimacy, the rise of Asia and the changing contours of the global system, he advocates a novel role for the US better suited to dealing with emergent transnational problems. A book that European scholars and policymakers should read and digest. - Richard Higgott, Professor of Politics and International Studies and Pro Vice-Chancellor, University of Warwick, UK This timely and insightful book nicely integrates "soft" and "hard" power considerations in evaluating the creation and promotion of global norms in many of the most important issue-areas of the 21st century. Bridging the scholarly-policy divide, it is not only a valuable contribution to the burgeoning theoretical literature on norms in international relations but will also be of great interest to students of American foreign policy, policy practitioners, and the broader public. - Peter Andreas, Professor of Political Science and International Studies, Brown University, USA Show Less