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Media Effects on Voters
John Cavanaugh
€ 115.95
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Description for Media Effects on Voters
Hardback. An analysis of mass media effects on a panel of 18 voters from Columbia, South Carolina during the 1992 presidential elections. The study provides a long-term look at voters in the decision-making process as well as an insight into how various news items affected their voting choices. Num Pages: 194 pages, Illustrations. BIC Classification: 1KBB; 3JJPR; JFD; JPHF. Category: (G) General (US: Trade). Dimension: 223 x 142 x 16. Weight in Grams: 367.
How do today's voters react to the phenomenon of 'attack journalism' in this age of televised presidential campaigns? This book presents an intensive analysis of mass media effects on a panel of eighteen voters from Columbia, South Carolina during the 1992 presidential elections. Beginning with individual interviews in July of 1992 and continuing through November, Cavanaugh's study provides a long-term look at voters in the decision-making process as well as insight into how various news items affect their voting choices.
How do today's voters react to the phenomenon of 'attack journalism' in this age of televised presidential campaigns? This book presents an intensive analysis of mass media effects on a panel of eighteen voters from Columbia, South Carolina during the 1992 presidential elections. Beginning with individual interviews in July of 1992 and continuing through November, Cavanaugh's study provides a long-term look at voters in the decision-making process as well as insight into how various news items affect their voting choices.
Product Details
Format
Hardback
Publication date
1995
Publisher
University Press of America United States
Number of pages
194
Condition
New
Number of Pages
194
Place of Publication
Lanham, MD, United States
ISBN
9780819199423
SKU
V9780819199423
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Media Effects on Voters
...the book does make a contribution to the ongoing work in understanding how mass mediated messages affect the world in which political action takes place.
Stephen C. Godek, Assistant Professor, Political Science and Urban Studies, The College of Wooster
Perspectives on Political Science
Of interest to researchers, campaign managers, media professionals, and voters...Booknews, Inc.
Stephen C. ... Read more
Stephen C. Godek, Assistant Professor, Political Science and Urban Studies, The College of Wooster
Perspectives on Political Science
Of interest to researchers, campaign managers, media professionals, and voters...Booknews, Inc.
Stephen C. ... Read more