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Orange Empire: California and the Fruits of Eden
Douglas Cazaux Sackman
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Description for Orange Empire: California and the Fruits of Eden
Paperback. Brings together the story of the orange industry - how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. Num Pages: 402 pages, 31 b/w photographs, 1 map. BIC Classification: 1KBBWF; HBJK; HBLL; HBLW; KNAC. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 22. Weight in Grams: 467.
This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export - the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. "Orange Empire" brings together for the first time the full story of the orange industry - how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature.
Product Details
Format
Paperback
Publication date
2007
Publisher
University of California Press United States
Number of pages
402
Condition
New
Number of Pages
401
Place of Publication
Berkerley, United States
ISBN
9780520251670
SKU
V9780520251670
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Douglas Cazaux Sackman
Douglas Cazaux Sackman is Assistant Professor of History at the University of Puget Sound.
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