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Sold American
Charles McGovern
€ 64.63
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Description for Sold American
Paperback. At the turn of the twentieth century, a consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. This work examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. Num Pages: 528 pages, 50 illustrations, notes, bibliography, index. BIC Classification: 1KBB; HBTB; JFC; JFFT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 157 x 33. Weight in Grams: 806.
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In ""Sold American"", Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of ... Read more
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In ""Sold American"", Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of ... Read more
Product Details
Format
Paperback
Publication date
2006
Publisher
The University of North Carolina Press United States
Number of pages
528
Condition
New
Number of Pages
552
Place of Publication
Chapel Hill, United States
ISBN
9780807856765
SKU
V9780807856765
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-18
About Charles McGovern
CHARLES F. McGOVERN is associate professor of American studies and history at the College of William and Mary and a former curator at the National Museum of American History in Washington, D.C. He is coeditor of Getting and Spending: European and American Consumer Societies in the Twentieth Century.
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