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Arlene Dávila - Sponsored Identities - 9781566395496 - V9781566395496
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Sponsored Identities

€ 41.47
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Description for Sponsored Identities Paperback. Examines the creation of an essentialist view of nationhood based on a peasant culture and a "unifying" Hispanic heritage, and the ways in which grassroots organizations challenge and reconfigure definitions of national identity through their own activities and representations. Series: Puerto Rican Studies. Num Pages: 320 pages, 23 b&w photographs. BIC Classification: 1KJP; JFC; JHM; JPS. Category: (P) Professional & Vocational. Dimension: 5182 x 3226 x 20. Weight in Grams: 354.
\u0022Now everybody loves Puerto Rican culture,\u0022 says a Puerto Rican schoolteacher and festival organizer, \u0022but that's exactly the problem.\u0022 Thus begins this major examination of cultural nationalism as a political construct involving party ideologies, corporate economic goals, and grassroots cultural groups. Author Arlene Davila focuses on the Institute for Puerto Rican Culture, the government institution charged with defining authenticated views of national identity since the 1950s, and on popular festival organizers to illuminate contestations over appropriate representations of culture in the increasingly mass-mediated context of contemporary Puerto Rico. She examines the creation of an essentialist view of nationhood based on a peasant culture and a \u0022unifying\u0022 Hispanic heritage, and the ways in which grassroots organizations challenge and reconfigure definitions of national identity through their own activities and representations. Davila pays particular attention to the increasing prominence of corporate sponsorship in determining what is distinguished as authentic \u0022Puerto Rican culture\u0022 and discusses the politicization of culture as a discourse to debate and legitimize conflicting claims from selling commercial product to advocating divergent status options for the island. In so doing, Davila illuminates the prospects for cultural identities in an increasingly transnational context by showing the growth of cultural nationalism to be intrinsically connected to forms of political action directed to the realm of culture and cultural politics. This in-depth examination also makes clear that despite contemporary concerns with \u0022authenticity,\u0022 commercialism is an inescapable aspect of all cultural expression on the island.

Product Details

Format
Paperback
Publication date
1997
Publisher
Temple University Press,U.S. United States
Number of pages
320
Condition
New
Series
Puerto Rican Studies
Number of Pages
320
Place of Publication
Philadelphia PA, United States
ISBN
9781566395496
SKU
V9781566395496
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Arlene Dávila
Arlene Davila is Assistant Professor of Anthropology at Syracuse University. She has previous work experience with museums and cultural institutions.

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