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The Great American Blow-Up: Puffery in Advertising and Selling
Ivan L. Preston
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Description for The Great American Blow-Up: Puffery in Advertising and Selling
Paperback. This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today. Num Pages: 256 pages. BIC Classification: 1KBB; 3JJPL; 3JJPN; 3JJPR; GTC; KJSA; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 16. Weight in Grams: 358.
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
Product Details
Publisher
University of Wisconsin Press
Format
Paperback
Publication date
1996
Condition
New
Weight
360g
Number of Pages
256
Place of Publication
Wisconsin, United States
ISBN
9780299152543
SKU
V9780299152543
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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