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21%OFFTali Mendelberg - The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality - 9780691070711 - V9780691070711
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The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality

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Description for The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Paperback. Examines how and when politicians play the race card and then manage to plausibly deny doing so. This book analyzes the causes, dynamics, and consequences of racially loaded political communication. Num Pages: 328 pages, 17 line illus., 16 tables. BIC Classification: 1KBB; GTC; JFFJ; JFSL; JPA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 180 x 292 x 22. Weight in Grams: 474.
Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when politicians play the race card and then manage to plausibly deny doing so. In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort ... Read more

Product Details

Format
Paperback
Publication date
2001
Publisher
Princeton University Press
Number of pages
324
Condition
New
Number of Pages
328
Place of Publication
New Jersey, United States
ISBN
9780691070711
SKU
V9780691070711
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Tali Mendelberg
Tali Mendelberg is Associate Professor of Politics at Princeton University.

Reviews for The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality
Winner of the Woodrow Wilson Foundation Award "In this excellent study, Tali Mendelberg develops an original argument about the use of implicit racial appeals in political campaigns. She creatively deploys a variety of methods and offers important insights in whites' racial thinking and particularly into the ways modern politicians play upon anti-black racial prejudice and antagonism while retaining respectability... The ... Read more

Goodreads reviews for The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality


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