The Sentimental Touch: The Language of Feeling in the Age of Managerialism
Aaron Ritzenberg
Between 1850 and 1940, with the rise of managerial capitalism in the United States, the most powerful businesses ceased to be family owned, instead becoming sprawling organizations controlled by complex bureaucracies. Sentimental literature—work written specifically to convey and inspire deep feeling—does not seem to fit with a swiftly bureaucratizing society. Surprisingly, though, sentimental language persisted in American literature, even as a culture of managed systems threatened to obscure the power of individual affect.
The Sentimental Touch explores the strange, enduring power of sentimental language in the face of a rapidly changing culture. Analyzing novels by Harriet Beecher Stowe, Mark ... Read more
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About Aaron Ritzenberg
Reviews for The Sentimental Touch: The Language of Feeling in the Age of Managerialism
the social organization of society through management
and how managerial principles eroded fundamental human connections."
-Gregg Camfield University of California, Merced "Ritzenberg ... Read more