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23%OFFHerbert F. Weisberg - The Total Survey Error Approach: A Guide to the New Science of Survey Research - 9780226891286 - V9780226891286
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The Total Survey Error Approach: A Guide to the New Science of Survey Research

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Description for The Total Survey Error Approach: A Guide to the New Science of Survey Research Paperback. Presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys - from measurement and nonresponse error to coverage and sampling error. This comprehensive guide is built on theoretical elements drawn from specific disciplines, with detailed treatments of the specific types of errors. Num Pages: 336 pages, 17 tables, 10line drawings, 9text boxes. BIC Classification: 1KBB; JHBC; JPVK. Category: (P) Professional & Vocational. Dimension: 229 x 163 x 23. Weight in Grams: 556.
In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled "The New Science of Public Opinion Measurement". At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys - from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical ... Read more

Product Details

Format
Paperback
Publication date
2005
Publisher
University Of Chicago Press
Condition
New
Number of Pages
336
Place of Publication
, United States
ISBN
9780226891286
SKU
V9780226891286
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Herbert F. Weisberg
Herbert F. Weisberg is professor of political science and director of the Center for Survey Research at The Ohio State University. He is coauthor of Introduction to Survey Research, Polling, and Data Analysis, now in its third edition.

Reviews for The Total Survey Error Approach: A Guide to the New Science of Survey Research
"This book is appropriate for many survey research methods courses. It will be useful for both instructors and for survey research professionals. I would use it in my survey methods class and recommend it to the staff in my organization." - John Kennedy, director of the Center for Survey Research, Indiana University"

Goodreads reviews for The Total Survey Error Approach: A Guide to the New Science of Survey Research


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