Incorporating a nuanced understanding of visual culture into his analysis, Overmyer-Velázquez shows how ideas of modernity figured in Oaxacans’ ideologies of class, race, gender, sexuality, and religion and how they were expressed in Oaxaca City’s streets, plazas, buildings, newspapers, and public rituals. He pays particular attention to the roles of national and regional elites, the Catholic church, and popular groups—such as Oaxaca City’s madams and prostitutes—in shaping the discourses and practices of modernity. At the same time, he illuminates the dynamic interplay between these groups. Ultimately, this well-illustrated history provides insight into provincial life in pre-Revolutionary Mexico and challenges any easy distinctions between the center and the periphery or modernity and tradition.