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9%OFFPaul Rutherford - Weapons of Mass Persuasion: Marketing the War Against Iraq - 9780802086518 - V9780802086518
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Weapons of Mass Persuasion: Marketing the War Against Iraq

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Description for Weapons of Mass Persuasion: Marketing the War Against Iraq paperback. Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Series: Heritage. Num Pages: 238 pages, Illustrations. BIC Classification: 1FBQ; 1KBB; HBJF; HBLW; JPVN. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 216 x 140 x 18. Weight in Grams: 320.

With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely.

In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. ... Read more

Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed.

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Product Details

Format
Paperback
Publication date
2004
Publisher
University of Toronto Press, Scholarly Publishing Division Canada
Number of pages
238
Condition
New
Series
Heritage
Number of Pages
238
Place of Publication
Toronto, Canada
ISBN
9780802086518
SKU
V9780802086518
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Paul Rutherford
Paul Rutherford is Professor Emeritus in the Department of History at the University of Toronto. He is the author of several books published by UTP, including When Television Was Young (1990), The New Icons? (1994), Endless Propaganda (2000), Weapons of Mass Persuasion (2004), and World Made Sexy (2007).

Reviews for Weapons of Mass Persuasion: Marketing the War Against Iraq
‘… this book is crucial reading for anyone interested in the way the Iraq war was presented to the public. Lies, half-truths, infotainment, and marketing will surely come our way the next time war drums starting pounding again.’
Greg Kelly
Globe and Mail

Goodreads reviews for Weapons of Mass Persuasion: Marketing the War Against Iraq


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