From humble origins back in 1954, when Joe ‘Spud’ Murphy opened a small factory on O’Rahilly Parade in Dublin city, this is the defi nitive story of an Irish national icon – Tayto crisps – and how they came to be not only the nation’s favourite crisps, but a part of our national culture. This is not only a history of the brand, but also a truly unique look at its evolution in a changing Ireland through the decades.

Written with humour and style by popular historian Bobby Aherne, this is the definitive story of Tayto over the last 70 years, from the invention of the cheese and onion flavour, and hand-packed paper packets in 1954, to Mr Tayto’s election campaign, the search for Mrs Tayto, and the rollercoasters of Tayto Park. Beautifully illustrated with hundreds of images from the Tayto archives, packed with stories from the past and present, and sprinkled with just a bit of nostalgia for years gone by, this is a book for the whole family to enjoy.

Tayto will donate €1.00 for every book sold to its charity partner, Alone. Alone is a national organisation that enables older people to age securely in their homes aswell as providing befriending services, advocacy and support. Tayto is proud to support Alone.