.png){kind=logo}
15%OFF
Stock image for illustration purposes only - book cover, edition or condition may vary.
The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters
Jacob H. Rooksby
€ 35.99
€ 30.61
FREE Delivery in Ireland
Description for The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters
Hardback. Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education. Series: Critical University Studies. Num Pages: 392 pages, 4, 4 graphs. BIC Classification: 1KBB; JNK; JNMN; LNR. Category: (P) Professional & Vocational. Dimension: 138 x 212 x 30. Weight in Grams: 502.
Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands. Yet how can ... Read more
Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands. Yet how can ... Read more
Product Details
Publisher
Johns Hopkins University Press
Format
Hardback
Publication date
2016
Series
Critical University Studies
Condition
New
Weight
502g
Number of Pages
392
Place of Publication
Baltimore, MD, United States
ISBN
9781421420806
SKU
V9781421420806
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Jacob H. Rooksby
Jacob H. Rooksby, J.D., Ph.D., is a dean and law professor at Gonzaga University.
Reviews for The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters
[E]minently readable and eruditeRooksby's attempts to bring back balance and sanity to a situation that seems almost out of control are detailed and well argued.
Times Higher Education
... an important and unique contribution to higher education scholarship and policy.
The Review of Higher Education
One of the benefits of Rooksby's book is that it is ... Read more
Times Higher Education
... an important and unique contribution to higher education scholarship and policy.
The Review of Higher Education
One of the benefits of Rooksby's book is that it is ... Read more