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Sports Marketing Agreements: Legal, Fiscal and Practical Aspects (ASSER International Sports Law Series)
Ian S. Blackshaw
€ 230.56
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Description for Sports Marketing Agreements: Legal, Fiscal and Practical Aspects (ASSER International Sports Law Series)
Hardcover. Sports marketing is a global phenomenon and a major industry. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements. It includes a wide-ranging collection of precedents of sports marketing agreements. Series: Asser International Sports Law Series. Num Pages: 516 pages, biography. BIC Classification: LNCB; LNJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 958.
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book ... Read more
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book ... Read more
Product Details
Format
Hardback
Publication date
2011
Publisher
T.M.C. Asser Press
Condition
New
Series
Asser International Sports Law Series
Number of Pages
516
Place of Publication
The Hague, Netherlands
ISBN
9789067047920
SKU
V9789067047920
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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