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Licensing Best Practices
Robert Goldscheider
€ 279.36
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Description for Licensing Best Practices
Hardcover. Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc. ) as a profit center. Num Pages: 840 pages. BIC Classification: KJ; LN. Category: (P) Professional & Vocational. Dimension: 262 x 189 x 66. Weight in Grams: 1866.
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.
Product Details
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Condition
New
Number of Pages
840
Place of Publication
New York, United States
ISBN
9780471794431
SKU
V9780471794431
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Robert Goldscheider
Editor Robert Goldscheider (New York NY) is the Chairman of The International Licensing Network (technology management consultants). He is also Chairman of the Advisory Council on Licensing of the Patent and License Exchange, the worldwide leading venue for online licensing. He is also the Chairman of the ADR Panel for Intellectual Property of clickNsettle.com, Inc. (formerly National Arbitration and Mediation, ... Read more
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