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New Perspectives in Marketing by Word-of-Mouth
Emerald Group Publishing Limited
€ 56.48
FREE Delivery in Ireland
Description for New Perspectives in Marketing by Word-of-Mouth
Paperback. New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media. Series: Emerald Gems. Num Pages: 200 pages. BIC Classification: LNJX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 240 x 16. Weight in Grams: 340.
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of ... Read more
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of ... Read more
Product Details
Publisher
Emerald Publishing Limited
Format
Paperback
Publication date
2015
Series
Emerald Gems
Condition
New
Number of Pages
200
Place of Publication
Bingley, United Kingdom
ISBN
9781785608193
SKU
V9781785608193
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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