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Commercializing Childhood
Paul B. Ringel
€ 44.54
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Description for Commercializing Childhood
Paperback. Combines an analysis of the stories in nineteenth-century American children's magazines with the backstories of their authors, editors, and publishers to explain how this hugely successful industry trained generations of American children to become genteel consumers. Series: Studies in Print Culture and the History of the Book. Num Pages: 264 pages, black & white illustrations. BIC Classification: CBWJ; DSB. Category: (G) General (US: Trade). Dimension: 229 x 152 x 20. Weight in Grams: 525.
Long before activists raised concerns about the dangers of commercials airing during Saturday morning cartoons, America's young people emerged as a group that businesses should target with goods for sale. As print culture grew rapidly in the nineteenth century, enterprising publishers raced to meet the widespread demand for magazines aimed at middle- and upper-class children, especially those whose families had leisure time and cultural aspirations to gentility. Advertisers realized that these children represented a growing market for more than magazines, and the editors chose stories to help model good consumer behavior for this important new demographic.
In this deeply ... Read more
Long before activists raised concerns about the dangers of commercials airing during Saturday morning cartoons, America's young people emerged as a group that businesses should target with goods for sale. As print culture grew rapidly in the nineteenth century, enterprising publishers raced to meet the widespread demand for magazines aimed at middle- and upper-class children, especially those whose families had leisure time and cultural aspirations to gentility. Advertisers realized that these children represented a growing market for more than magazines, and the editors chose stories to help model good consumer behavior for this important new demographic.
In this deeply ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
University of Massachusetts Press United States
Number of pages
264
Condition
New
Series
Studies in Print Culture and the History of the Book
Number of Pages
264
Place of Publication
Massachusetts, United States
ISBN
9781625341914
SKU
V9781625341914
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Paul B. Ringel
Paul B. Ringel is associate professor of history at High Point University, USA.
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