'This is a unique and richly rewarding account of alliteration which establishes its cultural and linguistic interest, and will be a valuable resource for students and scholars.' - Nigel Fabb, Strathclyde University, UK 'This collection offers a broad view of alliteration, one of the most widely shared cohesive and creative applications of human language. This cross-cultural poetic ... Read moreand rhetorical universal is explored in its anthropological, socio-cultural, poetic, stylistic, and linguistic contexts in diverse settings and traditions. The changing attitudes to alliteration, its multiple forms, and its uses and abuses, will be of interest to any reader curious about language and will provide valuable information to scholars from all areas in the arts, humanities, and social sciences.' - Donka Minkova, UCLA, USA 'This stimulating volume, which is largely relevant for folklorists, investigates an area that deserves far more cross-disciplinary attention.' - Andy Arleo, Folklore 'Jonathan Roper's research group sets out to explore alliteration in a cross-linguistic and inter-cultural perspective as one of the most widely shared features of human language. The reader meets an impressive assembly of scholars from different cultures, language groups and academic traditions focusing on alliteration more broadly and establishing a new interdisciplinary research field.' - Michael Schulte, Journal of Indo-European Studies 'This is one of those books I didn't know I needed until I saw it.' - Steve Dodson, languagehat.com Show Less