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Twain's Brand: Humor In Contemporary American Culture
Judith Yaross Lee
€ 44.70
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Description for Twain's Brand: Humor In Contemporary American Culture
paperback. Traces four hallmarks of Mark Twain's humour that are especially significant today. Twain's Brand highlights the modern relationship among humour, commerce, and culture that were first exploited by Mark Twain. Num Pages: 226 pages, 25|8 black & white, 17 color. BIC Classification: DS; JFCA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 345.
Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use ""Mark Twain"" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made ""Mark Twain"" the premier national and international brand of American humor in his day. And so it remains in ours, because Mark Twain's humor not only expressed views of self and society well ahead of its time, but also anticipated ways in which humor and culture coalesce in today's postindustrial information economy--the global trade in media, performances, and other forms of intellectual ... Read more
Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use ""Mark Twain"" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made ""Mark Twain"" the premier national and international brand of American humor in his day. And so it remains in ours, because Mark Twain's humor not only expressed views of self and society well ahead of its time, but also anticipated ways in which humor and culture coalesce in today's postindustrial information economy--the global trade in media, performances, and other forms of intellectual ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
University Press of Mississippi United States
Number of pages
226
Condition
New
Number of Pages
226
Place of Publication
Jackson, United States
ISBN
9781628461763
SKU
V9781628461763
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Judith Yaross Lee
Judith Yaross Lee is a professor and director of honors tutorials in the School of Communication Studies at Ohio University. She is the author of Defining 'New Yorker' Humor and Garrison Keillor: A Voice of America, both available from University Press of Mississippi.
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