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Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
Bob Hutchins
€ 30.99
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Description for Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
Hardcover. Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Num Pages: 256 pages, Illustrations. BIC Classification: HRC; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 22. Weight in Grams: 442.
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a ... Read more
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780470422106
SKU
V9780470422106
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Bob Hutchins
BOB HUTCHINS runs Buzzplant, an Internet marketing agency that targets the faith and family market. He was instrumental in online marketing campaigns for the Christian hit movies The Passion of the Christ and The Chronicles of Narnia. Learn more at www.buzzplant.com. GREG STIELSTRA is the author of PyroMarketing and was a marketing executive at the world’s two ... Read more
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