Ranging across quantitative studies, historical cross-cultural examples, theological texts, and the practices of believers, Norenzayan convincingly argues that religions with Big Gods are successful because they generate a sense of being watched and regulated, require extravagant displays of commitment that weed out religious impostors, and encourage solidarity and trust.
Publishers Weekly I found this book insightful, well-written, and to the point.
Tyler Cowen, Marginal Revolution The book is a breakthrough, and will undoubtedly influence scientific perspectives on religion and secularism... Without a doubt, Big Gods is a seminal and outstanding book, rocketing the psychological and evolutionary understanding of faith and secularization to new heights and new questions. I strongly recommend it to anyone interested in human evolution, psychology, and the scientific study of religion.
Michael Blume, Evolution: This View of Life Once in a while, a whole field of research is pushed forward by a seminal work. Ara Norenzayan's Big Gods: How Religion Transformed Cooperation and Conflict is one of those rare books bound to becoming a classic for a generation of colleagues and students.
Michael Blume, SciLogs This is an impressive work; it demonstrates how and why the Big Gods are still with us, and watching.
Reference & Research Book News I recommend it to readers interested in the relationships between religions, the non-religious, and nation states. It should be required reading for psychologists and sociologists.
John Harney, Magonia [T]his book is great value for the money: it provides energy, intriguing ideas and a joyous display of a fine mind, one that swoops and soars and frequently stops to preen, like some brightly coloured bird in an Edenic rainforest.
Donald Harman Akenson, Literary Review of Canada Norenzayan weaves in one convincing scientific study after another, leaving me (as a study junkie) highlighting about every page... His thesis is fascinating and well worth a read (or two). Norenzayan is not prescribing a way to end religion or to suggest that one form of thinking over another is better, but to get at the underlying factors that bring a society from big gods to secularity. I'm sure any deeply held convictions about the nature of religion and disbelief will be challenged tremendously by Big Gods, and as any analytical thinker would probably say, why shouldn't they?
Brandon G. Withrow, Discarded Image Ara Norenzayan's study Big Gods is an interesting study worthy to read.
Kristof K.P. Vanhoutte, Metapsychology Norenzayan analyzes religion primarily as a mechanism for enforcing social cooperation, a problem for which the evolution of increasingly more powerful gods provides a solution in increasingly large and complex societies... With consistently clear organization and thorough documentation, this book combines explanations for cognitive belief in supernatural entities with social explanations of religion's function, advancing readers' understanding of how the former serves the latter.
Choice Norenzayan's book provides the best collection and dissemination of research regarding religion as a cultural adaptation for prosociality and cooperation among groups. It sets forth an important agenda for research among psychologists, religious scholars and historians.
James A. Van Slyke, Philosophy, Theology, and the Sciences