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Screen Traffic: Movies, Multiplexes, and Global Culture
Charles R. Acland
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Description for Screen Traffic: Movies, Multiplexes, and Global Culture
Paperback. Looks at how the commercial movie industry has altered conceptions of movie going both within the industry and among audiences. This title shows how studios, in their increasing reliance on revenues from audiences around the world, have cultivated a global understanding of their products over the years. Num Pages: 352 pages, 16 illustrations, 34 tables. BIC Classification: APF; JFC; KNTC. Category: (P) Professional & Vocational. Dimension: 220 x 149 x 21. Weight in Grams: 510.
In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently, the cultural practice of moviegoing has changed significantly, as has the place of the cinema in relation to other sites of leisure.
In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently, the cultural practice of moviegoing has changed significantly, as has the place of the cinema in relation to other sites of leisure.
Integrating film and cultural theory with close analysis of promotional materials, entertainment news, trade publications, ... Read more
Show LessProduct Details
Format
Paperback
Publication date
2003
Publisher
Duke University Press
Condition
New
Number of Pages
352
Place of Publication
North Carolina, United States
ISBN
9780822331636
SKU
V9780822331636
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Charles R. Acland
Charles R. Acland is Associate Professor of Communications Studies at Concordia University, Montreal. He is the author of Youth, Murder, Spectacle: The Cultural Politics of “Youth in Crisis” and coeditor of Harold Innis in the New Century: Reflections and Refractions.
Reviews for Screen Traffic: Movies, Multiplexes, and Global Culture
“Drawing upon economic data, promotional material, fandom, and the trade press, Charles R. Acland takes his study of contemporary cinema culture into the busy intersection of debates about post-national and post-cinematic audiences. Acland assesses the cross-marketed media landscape—megaplexes, television, videotapes, DVDs, fast-food, music, and the web—and deftly maps the global consequences of traffic across these new forms of mobilized visuality.”—Anne ... Read more