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Chains of Gold
Karen S. Buzzard
€ 119.27
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Description for Chains of Gold
Hardback. Explores the evolution of broadcast ratings, documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary. Num Pages: 226 pages. BIC Classification: APT. Category: (G) General (US: Trade). Dimension: 221 x 142 x 19. Weight in Grams: 408.
"Broadcasters are bound to ratings with chains of gold which they are reluctant to break..." —Oren Harris, House of Representatives This comprehensive exploration of the evolution of broadcast ratings documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary. Buzzard traces the rise of Nielsen and Arbitron to their present position of dominance in the ratings business and also ties conceptual changes in the methods and terminology used to measure audiences to advertising and marketing and the competitive factors that shaped them.
"Broadcasters are bound to ratings with chains of gold which they are reluctant to break..." —Oren Harris, House of Representatives This comprehensive exploration of the evolution of broadcast ratings documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary. Buzzard traces the rise of Nielsen and Arbitron to their present position of dominance in the ratings business and also ties conceptual changes in the methods and terminology used to measure audiences to advertising and marketing and the competitive factors that shaped them.
Product Details
Format
Hardback
Publication date
1990
Publisher
Scarecrow Press United States
Number of pages
226
Condition
New
Number of Pages
226
Place of Publication
Lanham, MD, United States
ISBN
9780810823563
SKU
V9780810823563
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Karen S. Buzzard
Karen S. Buzzard (BA, Drury College, Springield, MO; MA, University of Iowa, Iowa City; Ph.D., University of Wisconsin, Madison) is an assistant professor at Northeastern University, Boston, where she teaches courses in broadcasting and communication management. She worked for two years as Director of Research at an independent UHF in Philadelphia and specializes in broadcast ratings and management. ... Read more
Reviews for Chains of Gold
...fascinating, informative, and well documented...
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