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Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power
N. Rosendorf
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Description for Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power
Hardback. A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US. Series: Palgrave Studies in the History of the Media. Num Pages: 288 pages, 10 black & white halftones. BIC Classification: 1DSE; 3JJP; HBJD; HBLW3; HBTB. Category: (P) Professional & Vocational. Dimension: 223 x 143 x 21. Weight in Grams: 462.
A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.
A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.
Product Details
Publisher
Palgrave Macmillan United Kingdom
Number of pages
304
Format
Hardback
Publication date
2014
Series
Palgrave Studies in the History of the Media
Condition
New
Weight
462g
Number of Pages
267
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137299284
SKU
V9781137299284
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N. Rosendorf
Neal M. Rosendorf is currently a visiting professor of politics and international relations at New Mexico State University, USA. He holds a PhD in History from Harvard University and has held faculty appointments at Long Island University, the University of Queensland and Harvard University's Kennedy School of Government, as well as a research fellowship at USC's Center on Public Diplomacy. ... Read more
Reviews for Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power
“Rosendorf’s book about the efforts to ‘sell’ Franco’s Spain to America is valuable for media historians … . The publication is grounded in a splendid amount of archival research on both sides of the Atlantic, interviews, press reports, and a wide scope of the literature. … Rosendorf persuasively demonstrates how insight in the use and manipulation of media messages is ... Read more