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9%OFFValerie J. Korinek - Roughing it in the Suburbs: Reading Chatelaine Magazine in the Fifties and Sixties - 9780802080417 - V9780802080417
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Roughing it in the Suburbs: Reading Chatelaine Magazine in the Fifties and Sixties

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Description for Roughing it in the Suburbs: Reading Chatelaine Magazine in the Fifties and Sixties paperback. Korinek shows that rather than promoting domestic perfection, Chatelaine did not cling to the stereotypes of the era, but instead forged ahead, providing women with a variety of images, ideas, and critiques of women?s role in society. Series: Studies in Gender and History. Num Pages: 512 pages, 42 b&w illustrations. BIC Classification: 1KBC; 3JJPG; HBJK; HBLW; HBTB; JFC; JFSJ1. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 203 x 127 x 25. Weight in Grams: 760.

Originally launched in 1928, by the 1950s and 1960s nearly two million readers every month sampled "Chatelaine" magazine's eclectic mixture of traditional and surprisingly unconventional articles and editorials. At a time when the American women's magazine market began to flounder thanks to the advent of television, "Chatelaine's" subscriptions expanded, as did the lively debate between its pages.

Why?

In this exhilarating study of Canada's foremost women's publication in the 50s and 60s, Valerie Korinek shows that while the magazine was certainly filled with advertisements that promoted domestic perfection through the endless expansion of consumer spending, a number of its sections ... Read more

It was "Chatelaine's" highly interactive and participatory nature that encouraged what Korinek calls "a community of readers" – readers that in their very response to the magazine led to its success. "Chatelaine" did not cling to the stereotypical images of the era, instead it forged ahead providing women with a variety of images, ideas, and critiques of women's role in society. Chatelaine's dissemination of feminist ideas laid the foundation for feminism in Canada in the 1970s and after.

Comprehensive, fascinating, and full of lively debate and history, "Roughing it in the Suburbs" provides a cultural study that weaves together a history of "Chatelaine's" producer's, consumers, and text. It illustrates how the structure of the magazine's production, and the composition of its editorial and business offices allowed for feminist material to infiltrate a mass-market women's monthly. In doing so it offers a detailed analysis of the times, the issues, and the national cross section of the women and, sometimes, men, who participated in the success of a Canadian cultural landmark.

Winner of the Laura Jamieson Prize, awarded by the Canadian Research Institute for the Advancement of Women

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Product Details

Format
Paperback
Publication date
2000
Publisher
University of Toronto Press Canada
Number of pages
512
Condition
New
Series
Studies in Gender and History
Number of Pages
512
Place of Publication
Toronto, Canada
ISBN
9780802080417
SKU
V9780802080417
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Valerie J. Korinek
Valerie Korinek is a professor in the Department of History at the University of Saskatchewan.

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