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A Token of My Affection: Greeting Cards and American Business Culture
Barry Shank
€ 109.39
€ 83.75
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Description for A Token of My Affection: Greeting Cards and American Business Culture
Hardback. Shows how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and determine the most private, internal, and intimate of feelings. This book covers the development of the greeting card industry. Series: Popular Cultures, Everyday Lives. Num Pages: 368 pages, 85 photos. BIC Classification: 1KBB; 3JH; 3JJ; JFC; KNTR. Category: (P) Professional & Vocational. Dimension: 210 x 152 x 25. Weight in Grams: 681.
Each year in the United States, millions of mass-produced greeting cards proclaim their occasional messages: "For My Loving Daughter," "On the Occasion of Your Marriage," and "It's a Boy!" For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Contemporary incarnations of these emotional transactions performed through small bits of decorated paper are often dismissed as vacuous cliches employing worn-out stereotypes. Nevertheless, the relationship of greeting cards to systems of material production is well worth studying and understanding, for the modern ... Read more
Each year in the United States, millions of mass-produced greeting cards proclaim their occasional messages: "For My Loving Daughter," "On the Occasion of Your Marriage," and "It's a Boy!" For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Contemporary incarnations of these emotional transactions performed through small bits of decorated paper are often dismissed as vacuous cliches employing worn-out stereotypes. Nevertheless, the relationship of greeting cards to systems of material production is well worth studying and understanding, for the modern ... Read more
Product Details
Format
Hardback
Publication date
2004
Publisher
Columbia University Press United States
Number of pages
368
Condition
New
Series
Popular Cultures, Everyday Lives
Number of Pages
368
Place of Publication
New York, United States
ISBN
9780231118781
SKU
V9780231118781
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Barry Shank
Barry Shank is professor of comparative studies at The Ohio State University. He is the author of Dissonant Identities: The Rock 'n' Roll Scene in Austin, Texas. His work on popular culture has appeared in such journals as boundary 2, Radical History Review, American Studies, and American Quarterly.
Reviews for A Token of My Affection: Greeting Cards and American Business Culture
This volume will be a useful addition to marketing and social sciences collections... Recommended Choice An intellectually rich, deeply researched history of mass-produced consumer good whose success depends on its ability to connect people emotionally.
David Farber Enterprise & Society A carefully detailed history... An interesting read. Antiques & The Arts Weekly This well-written and nicely illustrated book illuminates ... Read more
David Farber Enterprise & Society A carefully detailed history... An interesting read. Antiques & The Arts Weekly This well-written and nicely illustrated book illuminates ... Read more