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Groundbreakers: How Obama´s 2.2 Million Volunteers Transformed Campaigning in America
Hahrie Han
€ 28.56
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Description for Groundbreakers: How Obama´s 2.2 Million Volunteers Transformed Campaigning in America
Paperback. Num Pages: 272 pages, illustrations. BIC Classification: 1KBB; 3JMC; JPHF. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 158 x 21. Weight in Grams: 366.
Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers -- over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and ... Read more
Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers -- over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and ... Read more
Product Details
Publisher
Oxford University Press Inc
Format
Paperback
Publication date
2015
Condition
New
Weight
365g
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780199394609
SKU
V9780199394609
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-38
About Hahrie Han
Hahrie Han is Associate Professor of Political Science at Wellesley College. Elizabeth McKenna is a Ph.D. student in sociology at the University of California-Berkeley.
Reviews for Groundbreakers: How Obama´s 2.2 Million Volunteers Transformed Campaigning in America
Amid all the hype about 'big data' and analytics in Obama's presidential campaigns, one key story hasn't been told in full: how the Obama team built a sprawling and vibrant field organization almost entirely out of volunteer labor. Han and McKenna recount the successes and struggles of this effort, drawing on extensive and illuminating interviews with everyone from senior staff ... Read more