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Creating Mexican Consumer Culture in the Age of Porfirio Diaz
Steven B. Bunker
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Description for Creating Mexican Consumer Culture in the Age of Porfirio Diaz
Paperback. Steven Bunker's study shows how goods and consumption embodied modernity in the time of Porfirio Diaz, how they provided proof to Mexicans that "incredible things are happening in this world." Num Pages: 352 pages, , black & white illustrations. BIC Classification: HBTB; JHMC. Category: (G) General (US: Trade). Dimension: 229 x 152 x 20. Weight in Grams: 508.
Winner of the 2013 Thomas McGann Award from the Rocky Mountain Council for Latin American Studies
Winner of the LASA Mexico 2013 Humanities Book Award
In Gabriel Garci?a Ma?rquez’s novel One Hundred Years of Solitude, a character articulates the fascination goods, technology, and modernity held for many Latin Americans in the early twentieth century when he declares that “incredible things are happening in this world.” The modernity he marvels over is the new availability of cheap and useful goods. Steven Bunker’s study shows how goods and consumption embodied modernity in the time of Porfirio Di?az, how they provided proof to Mexicans that “incredible things are happening in this world.”In urban areas, and especially Mexico City, being a consumer increasingly defined what it meant to be Mexican. In an effort to reconstruct everyday life in Porfirian Mexico, Bunker surveys the institutions and discourses of consumption and explores how individuals and groups used the goods, practices, and spaces of urban consumer culture to construct meaning and identities in the rapidly evolving social and physical landscape of the capital city and beyond. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a colourful walking tour of daily life in Porfirian Mexico City. emphasising the widespread participation in this consumer culture, Bunker’s work overturns conventional wisdom that only the middle and upper classes participated in this culture.
Winner of the LASA Mexico 2013 Humanities Book Award
In Gabriel Garci?a Ma?rquez’s novel One Hundred Years of Solitude, a character articulates the fascination goods, technology, and modernity held for many Latin Americans in the early twentieth century when he declares that “incredible things are happening in this world.” The modernity he marvels over is the new availability of cheap and useful goods. Steven Bunker’s study shows how goods and consumption embodied modernity in the time of Porfirio Di?az, how they provided proof to Mexicans that “incredible things are happening in this world.”In urban areas, and especially Mexico City, being a consumer increasingly defined what it meant to be Mexican. In an effort to reconstruct everyday life in Porfirian Mexico, Bunker surveys the institutions and discourses of consumption and explores how individuals and groups used the goods, practices, and spaces of urban consumer culture to construct meaning and identities in the rapidly evolving social and physical landscape of the capital city and beyond. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a colourful walking tour of daily life in Porfirian Mexico City. emphasising the widespread participation in this consumer culture, Bunker’s work overturns conventional wisdom that only the middle and upper classes participated in this culture.
Product Details
Format
Paperback
Publication date
2014
Publisher
University of New Mexico Press United States
Number of pages
352
Condition
New
Number of Pages
352
Place of Publication
Albuquerque, NM, United States
ISBN
9780826344557
SKU
V9780826344557
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Steven B. Bunker
Steven B. Bunker is an associate professor of history at the University of Alabama.
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