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Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala
Kedron Thomas
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Description for Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala
Hardback. Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. The author approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs. Num Pages: 328 pages, 14 b/w, 1 map. BIC Classification: 1KLCG; JHMC; KNSX; LNR. Category: (G) General (US: Trade). Dimension: 229 x 152 x 22. Weight in Grams: 617.
Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand "piracy." In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global ... Read more
Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand "piracy." In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
University of California Press United States
Number of pages
328
Condition
New
Number of Pages
328
Place of Publication
Berkerley, United States
ISBN
9780520290969
SKU
V9780520290969
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Kedron Thomas
Kedron Thomas is Assistant Professor of Anthropology at Washington University in St. Louis. She is coeditor, with Kevin Lewis O'Neill, of Securing the City: Neoliberalism, Space, and Insecurity in Postwar Guatemala.
Reviews for Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala
"Reading Regulating Style, one could imagine the IP conditions described by Thomas as unfolding in Bangladesh, the Philippines, or any of the myriad of other places that produce clothing for the fashion industry. Alongside a historically-specific disregard for and de-legitimization of Mayan culture, the refusal to acknowledge the informal rights of clothing pirates has produced a form of colonial dispossession ... Read more