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Royal Fever: The British Monarchy in Consumer Culture
Cele C. Otnes
€ 33.99
€ 25.06
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Description for Royal Fever: The British Monarchy in Consumer Culture
Paperback. Explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. This book focuses on the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture. Num Pages: 384 pages, 36 b/w, 6 tables. BIC Classification: 1DBK; JHMC. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 522.
No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, ... Read more
No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, ... Read more
Product Details
Publisher
University of California Press United States
Number of pages
384
Format
Paperback
Publication date
2015
Condition
New
Weight
532g
Number of Pages
384
Place of Publication
Berkerley, United States
ISBN
9780520273665
SKU
V9780520273665
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Cele C. Otnes
Cele C. Otnes is Professor of Marketing at the University of Illinois at Urbana-Champaign and the author of Cinderella Dreams: The Allure of the Lavish Wedding. Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London.
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