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Styling Masculinity: Gender, Class, and Inequality in the Men´s Grooming Industry
Kristen Barber
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Description for Styling Masculinity: Gender, Class, and Inequality in the Men´s Grooming Industry
Paperback. .
The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men’s beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, ... Read more
The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men’s beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Rutgers University Press
Condition
New
Number of Pages
256
Place of Publication
New Brunswick NJ, United States
ISBN
9780813565521
SKU
V9780813565521
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Kristen Barber
KRISTEN BARBER is an assistant professor of sociology and a faculty affiliate in the Women, Gender, and Sexuality Studies program at Southern Illinois University–Carbondale.
Reviews for Styling Masculinity: Gender, Class, and Inequality in the Men´s Grooming Industry
"A deep examination of the rise of male beauty culture."
The New York Times
"Though the grooming work and shop floor are evocative, Barber's attention moves beyond hair to the social exchanges that take place … bringing together emotional labor, aesthetic labor, and physical labor, all the while highlighting the role of sexuality."
Gender & Society
... Read more
The New York Times
"Though the grooming work and shop floor are evocative, Barber's attention moves beyond hair to the social exchanges that take place … bringing together emotional labor, aesthetic labor, and physical labor, all the while highlighting the role of sexuality."
Gender & Society
... Read more