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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
Markus Ståhlberg
€ 44.99
€ 39.81
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Description for Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
Hardback. The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more. Num Pages: 296 pages, Illustrations. BIC Classification: KCK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 241 x 22. Weight in Grams: 584.
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, ... Read more
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, ... Read more
Product Details
Publisher
Kogan Page Ltd
Number of pages
296
Format
Hardback
Publication date
2012
Condition
New
Weight
584g
Number of Pages
296
Place of Publication
London, United Kingdom
ISBN
9780749464714
SKU
V9780749464714
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Markus Ståhlberg
Markus Stahlberg (editor) is the CEO of Phenomena Group Ltd. Ville Maila (editor) is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe. It is the global leader in package promotions with more than 40 offices in as many countries.
Reviews for Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
"A fantastic read - no matter who you are in the organization"
Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company
Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company