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Endless Novelty: Specialty Production and American Industrialization, 1865-1925
Philip Scranton
€ 71.29
€ 55.72
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Description for Endless Novelty: Specialty Production and American Industrialization, 1865-1925
Paperback. Flexibility, specialization, and niche marketing helped the United States emerge as a global manufacturing leader between the Civil War and World War I. This book recasts the history of this vital episode in the development of American business, by considering the crucial impact of trades featuring specialty, not standardized, production. Num Pages: 416 pages, 27 halftones, 23 tables. BIC Classification: 1KBB; 3JH; 3JJ; KCZ; KND. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 155 x 34. Weight in Grams: 690.
Flexibility, specialization, and niche marketing are buzzwords in the business literature these days, yet few realize that it was these elements that helped the United States first emerge as a global manufacturing leader between the Civil War and World War I. The huge mass production-based businesses--steel, oil, and autos--have long been given sole credit for this emergence. In Endless Novelty, Philip Scranton boldly recasts the history of this vital episode in the development of American business, known as the nation's second industrial revolution, by considering the crucial impact of trades featuring specialty, not standardized, production. Scranton takes us on a ... Read more
Flexibility, specialization, and niche marketing are buzzwords in the business literature these days, yet few realize that it was these elements that helped the United States first emerge as a global manufacturing leader between the Civil War and World War I. The huge mass production-based businesses--steel, oil, and autos--have long been given sole credit for this emergence. In Endless Novelty, Philip Scranton boldly recasts the history of this vital episode in the development of American business, known as the nation's second industrial revolution, by considering the crucial impact of trades featuring specialty, not standardized, production. Scranton takes us on a ... Read more
Product Details
Format
Paperback
Publication date
2000
Publisher
Princeton University Press United States
Number of pages
432
Condition
New
Number of Pages
416
Place of Publication
New Jersey, United States
ISBN
9780691070186
SKU
V9780691070186
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Philip Scranton
Philip Scranton is University Board of Governors Professor, History of Industry and Technology, at Rutgers University in Camden. His most recent book is Figured Tapestry: Markets, Production, and Power in Philadelphia Textiles, 1885-1941.
Reviews for Endless Novelty: Specialty Production and American Industrialization, 1865-1925
One of Choice's Outstanding Academic Titles for 1998 "This carefully researched, theoretically informed, and imaginatively structured book will command a broad readership... This volume presents a coherent and compelling alternative to the studies of managerial capitalism and big business that have dominated business history."
Thomas J. Misa, American Historical Review "In contrast to ... stories of mass production, Scranton's Endless Novelty ... Read more
Thomas J. Misa, American Historical Review "In contrast to ... stories of mass production, Scranton's Endless Novelty ... Read more