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Food Quality and Consumer Value
Monika J.A. Schroder
€ 139.39
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Description for Food Quality and Consumer Value
Paperback. Num Pages: 330 pages, 36 black & white tables, biography. BIC Classification: KNDF; TDCT. Category: (P) Professional & Vocational. Dimension: 233 x 155 x 19. Weight in Grams: 498.
Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering ... Read more
Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
330
Condition
New
Number of Pages
330
Place of Publication
Berlin, Germany
ISBN
9783642078705
SKU
V9783642078705
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Food Quality and Consumer Value
From the reviews: "This book might lead to a better understanding of what is important about foods and of what motivates food choice. The book is of special interest for those who have been frustrated with the polarity of the debate about what is good and bad in food. … Furthermore, it is a valuable ... Read more