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New Product Development
Kumar, Sameer; Phrommathed, Promma
€ 185.77
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Description for New Product Development
Paperback. Num Pages: 200 pages, biography. BIC Classification: TDP; TGP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 11. Weight in Grams: 411.
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction enables dealing with shorter product lives. To sustain competitiveness, a firm has to be innovative as well as quick to respond to the changing customer needs in order to provide better and faster products to market than competitors. New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and ... Read more
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction enables dealing with shorter product lives. To sustain competitiveness, a firm has to be innovative as well as quick to respond to the changing customer needs in order to provide better and faster products to market than competitors. New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag New York Inc. United States
Number of pages
200
Condition
New
Number of Pages
200
Place of Publication
New York, NY, United States
ISBN
9781441935946
SKU
V9781441935946
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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