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Successful Wine Marketing
James T. Lapsley
€ 218.35
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Description for Successful Wine Marketing
Paperback. Num Pages: 308 pages, biography. BIC Classification: TDCT. Category: (P) Professional & Vocational. Dimension: 157 x 233 x 22. Weight in Grams: 500.
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market- ing ... Read more
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market- ing ... Read more
Product Details
Publisher
Springer-Verlag New York Inc.
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
308
Place of Publication
New York, NY, United States
ISBN
9781475766318
SKU
V9781475766318
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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