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Kenneth Holmqvist - Eye Tracking: A comprehensive guide to methods and measures - 9780199697083 - V9780199697083
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Eye Tracking: A comprehensive guide to methods and measures

€ 240.49
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Description for Eye Tracking: A comprehensive guide to methods and measures Hardback. Eye movements are crucial in helping to deal with the vast amounts of information we encounter in our everyday lives. This book is a comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design a study, and how to record and analyse eye-movement data Num Pages: 560 pages, Illustrations. BIC Classification: JMR; JMRP; MJQ; PSAN. Category: (P) Professional & Vocational. Dimension: 175 x 248 x 37. Weight in Grams: 1106.
We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, ... Read more

Product Details

Format
Hardback
Publication date
2011
Publisher
Oxford University Press United Kingdom
Number of pages
560
Condition
New
Number of Pages
560
Place of Publication
Oxford, United Kingdom
ISBN
9780199697083
SKU
V9780199697083
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-8

About Kenneth Holmqvist
Kenneth Holmqvist is an associate professor in Cognitive Science at Lund university, where he founded the eye-tracking laboratory in 1995, which later grew into the large Humanities Laboratory. He has worked in a large variety of eye-tracking-based research stretching from reading research and scene perception, over to newspaper reading, advertisement studies and gesture recognition in face-to-face interaction. Kenneth also has ... Read more

Reviews for Eye Tracking: A comprehensive guide to methods and measures
This book is particularly valuable for all scientists, researchers and others interested in the background of our visual perception and the specific movements of the eyes
Jan M. Broeders, Optische Fenomenen
This practical book discusses both theoretical concepts and experimental design, showing how data samples can be converted into meaningful representations (i.e. fixations and saccades) using various algorithms. ... Read more

Goodreads reviews for Eye Tracking: A comprehensive guide to methods and measures


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