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Persuasive Messages: The Process of Influence
William Benoit
€ 69.35
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Description for Persuasive Messages: The Process of Influence
Paperback. Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. Num Pages: 288 pages, black & white illustrations, black & white tables, figures. BIC Classification: GTC; JMR. Category: (P) Professional & Vocational. Dimension: 245 x 171 x 21. Weight in Grams: 500.
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
- A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
- Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
- Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing ... Read more
- Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
- Lecturer resources available at www.blackwellpublishing.com/benoit
Product Details
Format
Paperback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
Hoboken, United Kingdom
ISBN
9781405158213
SKU
V9781405158213
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About William Benoit
William L. Benoit is Professor of Communication at the University of Missouri-Columbia and editor of the journal Communication Studies. He and his co-author Pamela J. Benoit were jointly awarded the Daniel Rohrer Award for research in argumentation by the American Forensic Association. Pamela J. Benoit is Vice Provost for Advanced Studies, Dean of the Graduate School, and Professor of ... Read more
Reviews for Persuasive Messages: The Process of Influence
“Persuasive Messages displays a mature judgment about how to teach and learn persuasion. The product of two very experienced scholar/instructors, the book commits to a base theory – the Elaboration Likelihood Model – and shows how it informs both practice and reflection on other leading theories. This book is very well adapted to an introductory course with a practical component.” ... Read more