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N/A - Persuasive Technology - 9783540342915 - V9783540342915
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Persuasive Technology

€ 68.90
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Description for Persuasive Technology Paperback. Constitutes the refereed proceedings of the First International Conference on Persuasive Technology for human well-being, PERSUASIVE 2006. This book features the papers that are organized in topical sections on psychological principles of persuasive technology, persuasive technology: theory and modelling, design, and more. Series: Lecture Notes in Computer Science / Information Systems and Applications, Incl. Internet/Web, and HCI. Num Pages: 236 pages, biography. BIC Classification: JMR. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 337.
Persuasive technology is the general class of technology that has the explicit purpose of changing human attitudes and behaviours. Persuasive technologies apply principles of social psychology in influencing people; principles of credibility, trust, reciprocity, authority and the like. Social psychologists have spent a great deal of effort over many years in trying to understand how attitude and behaviour change comes about, focusing on the effectiveness of human persuaders, and the persuasive power of messages delivered through non-interactive mass-media, such as newspapers or television. Harnessing the persuasive power of current interactive media, persuasive technology was recently identified as a separate research ... Read more

Product Details

Format
Paperback
Publication date
2006
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
236
Condition
New
Series
Lecture Notes in Computer Science / Information Systems and Applications, Incl. Internet/Web, and H
Number of Pages
224
Place of Publication
Berlin, Germany
ISBN
9783540342915
SKU
V9783540342915
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

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