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Analytic Activism: Digital Listening and the New Political Strategy
David Karpf
€ 54.68
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Description for Analytic Activism: Digital Listening and the New Political Strategy
Paperback. Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations. Series: Oxford Studies in Digital Politics. Num Pages: 224 pages, illustrations. BIC Classification: GTC; JH; JPW. Category: (G) General (US: Trade). Dimension: 157 x 235 x 14. Weight in Grams: 326.
Some of the most remarkable impacts of digital media on political activism lie not in the new types of speech it provides to disorganized masses, but in the new types of listening it fosters among organized pressure groups. Beneath the easily visible waves of e-petitions, likes, hashtags, and viral videos lies a powerful undercurrent of activated public opinion. In this book, David Karpf offers a rich, detailed assessment of how political organizations carefully monitor this online activity and use it to develop new tactics and strategies that help them succeed in the evolving hybrid media system. Karpf ... Read more
Some of the most remarkable impacts of digital media on political activism lie not in the new types of speech it provides to disorganized masses, but in the new types of listening it fosters among organized pressure groups. Beneath the easily visible waves of e-petitions, likes, hashtags, and viral videos lies a powerful undercurrent of activated public opinion. In this book, David Karpf offers a rich, detailed assessment of how political organizations carefully monitor this online activity and use it to develop new tactics and strategies that help them succeed in the evolving hybrid media system. Karpf ... Read more
Product Details
Publisher
Oxford University Press Inc
Format
Paperback
Publication date
2017
Series
Oxford Studies in Digital Politics
Condition
New
Weight
326g
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780190266134
SKU
V9780190266134
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-30
About David Karpf
David Karpf is Assistant Professor of Media and Public Affairs at George Washington University.
Reviews for Analytic Activism: Digital Listening and the New Political Strategy
Analytic Activism provides an insightful and much-needed assessment of the new role of analytics in political activism. It has a great deal to offer everyone wanting to understand how activist organizations go about their work today. -Bruce Bimber, University of California, Santa Barbara In this clear, cogent and convincing book, Karpf ... Read more