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Development Communication
Thomas L. . Ed(S): McPhail
€ 117.82
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Description for Development Communication
Complete introduction to the history of development communication Overview of major approaches and theories Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media. Editor(s): McPhail, Thomas L. Num Pages: 256 pages, black & white tables, figures. BIC Classification: GTC; JFC. Category: (P) Professional & Vocational. Dimension: 236 x 153 x 20. Weight in Grams: 508.
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
- Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
- Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
- Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
Product Details
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
256
Condition
New
Number of Pages
256
Format
Hardback
Place of Publication
Hoboken, United Kingdom
ISBN
9781405187954
SKU
V9781405187954
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Thomas L. . Ed(S): McPhail
Thomas L. McPhail is Professor of media studies and a fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends 2e ... Read more
Reviews for Development Communication
"I think that this book offers an astute look at how the field of development communication has changed over time and why it has so much potential as a tool in development. I thoroughly enjoyed this book and found it very helpful in developing my understanding of the past, present, and future of the field of development communication." (Canadian Journal ... Read more