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Dictionary of Media and Communication Studies
James Watson
€ 43.99
€ 38.82
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Description for Dictionary of Media and Communication Studies
Paperback. .
The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues to be a vital source of information for all those interested in how communication affects our lives. They cover new applications and developments, such as the incorporation of Neuroscience techniques in advertising and marketing. Other updates include Cyber-bullying, Twitter scandals, conduct in media ... Read more
The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues to be a vital source of information for all those interested in how communication affects our lives. They cover new applications and developments, such as the incorporation of Neuroscience techniques in advertising and marketing. Other updates include Cyber-bullying, Twitter scandals, conduct in media ... Read more
Product Details
Publisher
Bloomsbury Publishing Plc
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
400
Place of Publication
New York, United States
ISBN
9781628921489
SKU
V9781628921489
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About James Watson
James Watson was formerly a Senior Lecturer in Media and Course Director of a BA in Media & Communication at University of Greenwich with West Kent College, UK. He is author of What is Communication Studies? (1985) and Media Communication: An Introduction to Theory and Process (2008), now in its third edition. His book Talking in Whispers which won The ... Read more
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