Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics
Lan Ni
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Description for Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics
Paperback. .
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels ... Read more
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2018
Condition
New
Number of Pages
330
Place of Publication
London, United Kingdom
ISBN
9781138189225
SKU
V9781138189225
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Lan Ni
Lan Ni, Ph.D., is Associate Professor at the University of Houston. Focusing on identification of publics, relationship management, and conflict management, she examines how public relations in intercultural settings can both benefit organizations and empower publics, especially immigrants and minority groups. Supported by multiple funding agencies, her research has been published in major journals and consistently shapes her teaching. ... Read more
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