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Persuasive Messages: The Process of Influence
William Benoit
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Description for Persuasive Messages: The Process of Influence
Hardback. Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. Num Pages: 288 pages, black & white tables, figures. BIC Classification: GTC; JMR. Category: (P) Professional & Vocational. Dimension: 243 x 174 x 22. Weight in Grams: 668.
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
- A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
- Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
- Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing ... Read more
- Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
- Lecturer resources available at www.blackwellpublishing.com/benoit
Product Details
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
Hoboken, United Kingdom
ISBN
9781405158206
SKU
V9781405158206
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About William Benoit
William L. Benoit is Professor of Communication at the University of Missouri-Columbia and editor of the journal Communication Studies. He and his co-author Pamela J. Benoit were jointly awarded the Daniel Rohrer Award for research in argumentation by the American Forensic Association. Pamela J. Benoit is Vice Provost for Advanced Studies, Dean of the Graduate School, and Professor of ... Read more
Reviews for Persuasive Messages: The Process of Influence
"The theoretical part of the book presents the key concepts to understanding the processes of social influence and persuasion." (PsycCritiques, June 2009) “The blending of classical rhetoric and contemporary persuasion theory and meta-analysis results as applied to everyday practice represents an exciting and remarkable achievement. Understandable and comprehensive, the Benoits begin the next generation of textbooks.” Mike Allen, ... Read more