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John Bateman - Text and Image: A Critical Introduction to the Visual/Verbal Divide - 9780415841986 - V9780415841986
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Text and Image: A Critical Introduction to the Visual/Verbal Divide

€ 66.17
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Description for Text and Image: A Critical Introduction to the Visual/Verbal Divide Paperback. Num Pages: 292 pages, 150 black & white illustrations, 2 black & white tables. BIC Classification: CFGR; GTC. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 181 x 249 x 16. Weight in Grams: 522.

Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning.

Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic ... Read more

Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

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Product Details

Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2014
Condition
New
Weight
519g
Number of Pages
276
Place of Publication
London, United Kingdom
ISBN
9780415841986
SKU
V9780415841986
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About John Bateman
John A. Bateman is Professor of Appliable English Linguistics at the University of Bremen, Germany and has been teaching courses with significant multimodal components for many years. His publications include Multimodality and Genre (2008), and Multimodal Film Analysis (with Karl-Heinrich Schmidt, 2012)

Reviews for Text and Image: A Critical Introduction to the Visual/Verbal Divide
'Anyone with an interest in the semiotic properties of texts and images, and the multiplication of meaning that may result from their combination, will be utterly absorbed by this gem of a book. Drawing on a wide range of disciplines and using many compelling examples, Bateman manages to convey complex ideas in a highly engaging and accessible style. Text and ... Read more

Goodreads reviews for Text and Image: A Critical Introduction to the Visual/Verbal Divide


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