Values of German Media Users
Merja Mahrt
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Description for Values of German Media Users
Paperback. Originally presented as the author's thesis (doctoral)--University of Amsterdam, 2010. Num Pages: 150 pages, 9 black & white illustrations, 27 black & white tables, biography. BIC Classification: GTC; JHB. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 8. Weight in Grams: 188.
Values of German media users, 1986-2007 Values have been discussed in connection to the changes brought to the German TV landscape since the introduction of the dual system in 1984. Yet, on such occurrences arguments have rarely, if at all, been based on reliable information about differences in televised values. Nor have values of the audience of channels or genres been considered. This study offers a starting point for such an endeavor, focusing on the role values play for people’s media choices. In a theoretical overview, values are situated in a framework of overlapping ... Read more
Values of German media users, 1986-2007 Values have been discussed in connection to the changes brought to the German TV landscape since the introduction of the dual system in 1984. Yet, on such occurrences arguments have rarely, if at all, been based on reliable information about differences in televised values. Nor have values of the audience of channels or genres been considered. This study offers a starting point for such an endeavor, focusing on the role values play for people’s media choices. In a theoretical overview, values are situated in a framework of overlapping ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
150
Condition
New
Number of Pages
148
Place of Publication
Weisbaden, Germany
ISBN
9783531172996
SKU
V9783531172996
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Merja Mahrt
Merja Mahrt is a research associate at the Department of Social Sciences at Heinrich-Heine University in Düsseldorf. Her research interests include social settings, functions and effects of mass communication.
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